How to Keep Donors Engaged with Your Nonprofit
If you’re scratching your head wondering why your donor retention rates are so low, join the club. Almost every nonprofit struggles to keep people from jumping ship. In fact, donor retention has averaged around 43% while donor attrition has remained steady at 57%. That means getting donors to stay onboard will always be an uphill battle.
That doesn’t mean you should surrender though. Donor retention can lead to stronger relationships in the community, an increase in funding, and more success with your mission. Because retaining donors can be difficult, it should be a top priority to do all you can to stay committed to your base. These 4 tips are intended to help you keep your donors engaged with your mission.